This week’s article captures the research of Alan Deutschman as he presented the conclusions from his 2007 book, Change or Die.
Deutschman’s presentation was given at the 2008 Georgia PRISM Award conference, where eleven nominee companies described how coaching had improved their bottom line results.
Deutschman’s research shows why coaching works. Take a look at a shortened version of his comments in “When is ‘Good Enough’ no Longer Good Enough?”
Dennis
